Joe Sorge, co-owner of Milwaukee’s own AJ Bombers was featured in an Wall Street Journal article today.
The piece was about how some small businesses are experimenting with new Web-marketing services that integrate social media.
Below is a excerpt from the article written by Sarah E. Needleman:
AJ Bombers, a burger joint in Milwaukee, joined up with FourSquare last summer by promising a free burger and fries to anyone who dethroned its “mayor”—a title FourSquare bestows upon the person who “checks in” to an establishment the most via the free mobile application.
The restaurant also ran a promotion where customers could get a free cookie by posting a recommendation to their FourSquare profiles of a menu item or something to do while they’re at the eatery, such as play a board game.
AJ co-owner Joe Sorge says sales of menu items promoted on FourSquare have risen roughly 30% since the restaurant began using the service.
Mr. Sorge and his wife, Angie, also co-own three other businesses that make up Strategic Venues & Concepts Ltd., which posted combined revenues of around $5 million last year, he says.
To view the article in its entirety visit http://online.wsj.com/article/SB10001424052748703787304575076001164243926.html
1241 N Water Street
Milwaukee, WI 53202